I'm Yegappan Sekar — a Senior Web Engineer based in Coimbatore, India. Since July 2022, I've been building and managing web experiences at Cartrabbit — a product company behind ecommerce tools used by thousands of online stores globally.
I handle the web side of Cartrabbit's product suite — landing pages, marketing sites, and day-to-day management for Flycart, Yuko, Retainful, WPLoyalty, UpsellWP, and SparkEditor. I work across 15+ sites, from building pages in Elementor to shipping standalone HTML builds straight from Figma designs.
Beyond product sites, I've built Shopbrew — a D2C community platform — from scratch, run large-scale data scraping projects that feed directly into sales pipelines, and built Chrome extensions that cut repetitive team work time significantly.
I'm comfortable working end-to-end on a web project: design in Figma, build in Elementor or raw HTML/CSS/JS, deploy on Cloudflare, and track performance with Ahrefs and Search Console. Tech SEO, site migrations, cPanel management, site security — all part of the daily work.
When I'm not shipping pages, I write about the things I build and figure out. No fluff — just real-world web work.
A question about something I've written, or just a chat about web and automation — I'd love to hear from you.