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About me

Web developer
by passion

I'm Yegappan Sekar — a Senior Web Engineer based in Coimbatore, India. Since July 2022, I've been building and managing web experiences at Cartrabbit — a product company behind ecommerce tools used by thousands of online stores globally.

Current Role
Senior Web Engineer
Company
Cartrabbit
Location
Coimbatore, India
Focus
Web, Automation & SEO
3+
Years at Cartrabbit
6+
Products worked on
15+
Sites managed
10k+
Stores powered
The story

Who I am

I handle the web side of Cartrabbit's product suite — landing pages, marketing sites, and day-to-day management for Flycart, Yuko, Retainful, WPLoyalty, UpsellWP, and SparkEditor. I work across 15+ sites, from building pages in Elementor to shipping standalone HTML builds straight from Figma designs.

Beyond product sites, I've built Shopbrew — a D2C community platform — from scratch, run large-scale data scraping projects that feed directly into sales pipelines, and built Chrome extensions that cut repetitive team work time significantly.

I'm comfortable working end-to-end on a web project: design in Figma, build in Elementor or raw HTML/CSS/JS, deploy on Cloudflare, and track performance with Ahrefs and Search Console. Tech SEO, site migrations, cPanel management, site security — all part of the daily work.

When I'm not shipping pages, I write about the things I build and figure out. No fluff — just real-world web work.

Recognition

Award

Yegappan Sekar giving a speech at the Web Wizard Award ceremony, holding a mic and trophy
Yegappan Sekar receiving the Web Wizard Award trophy from the CEO at Cartrabbit
⭐ Web Wizard Award Cartrabbit · 2024

Recognized internally at Cartrabbit for outstanding web work across the product suite — consistently delivering high-quality landing pages, driving site performance improvements, and going above and beyond across 15+ managed sites.

View on LinkedIn
Toolkit

Skills & Tech

Frontend & Design

HTML / CSS
JavaScript
Responsive Design
Figma to HTML
Elementor
Email Templates

CMS & Ecommerce

WordPress
WooCommerce
Cloudflare
REST APIs
cPanel
Site Security
Migrations

Automation & Data

Apps Script
N8N
Web Scraping
Chrome Extensions
Postman
Postmark

Analytics & SEO

Tech SEO
Search Console
Ahrefs
MS Clarity
Mixpanel

Have something
to say?

A question about something I've written, or just a chat about web and automation — I'd love to hear from you.

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