A mix of commercial products, internal tools, and side projects — all built to solve real problems at scale.
Email Marketing Automation
Abandoned cart recovery + email automation for WooCommerce and Shopify. Features include multi-step email sequences, dynamic coupon generation, real-time analytics, and a visual workflow builder. 10,000+ active installs.
Affiliate Marketing Plugin
Full-featured affiliate marketing platform for WooCommerce. Tracks referral clicks and purchases, manages commission structures, automates payouts, and provides affiliates a dedicated portal. Built from scratch.
Points & Rewards
Customer loyalty program for WooCommerce. Gamifies retention with points for purchases, reviews, referrals, and social shares. Customizable reward rules, expiry logic, and a beautiful customer-facing points portal.
Upsells & Cross-sells
Smart upsell and cross-sell plugin for WooCommerce. Displays targeted product offers at checkout, in cart, and post-purchase. Rule-based targeting engine with A/B testing and conversion analytics.
Lead Generation Tool
Google Apps Script system that analyzed 6,000+ ecommerce website URLs to detect Shopify stores, installed apps (Klaviyo, Retainful, etc.), and marketing stack. Used parallel batch processing with auto-resume for overnight runs.
Data Quality Tool
Bulk email validation system built on Google Apps Script. Validates syntax, checks MX records, and detects disposable email providers. Processes 10,000+ emails per run with resumable queue and detailed reporting.
Chrome Extension
Chrome extension for bulk contact extraction from business directories. Built on Manifest V3 with service worker persistence via Chrome Alarms API. Extracts emails, phones, addresses with ~200 URLs/hour throughput.
Operations Tool
Uptime and performance monitor for 10+ production ecommerce websites. Google Apps Script checks availability every 10 minutes, alerts on downtime, tracks response times, and logs to Google Sheets dashboard.
Most of my automation scripts and utilities are open source. Check my GitHub for code, snippets, and ongoing projects.
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